Case Study

Cardiff Metropolitan University     Back to universities

PDR (International Centre for Design and Research): Innovative and ground-breaking designs

  • PDR is at the cutting-edge of knowledge and practice and a world-leading design consultancy and applied research centre.
  • PDR undertakes pioneering work through applied research projects in partnership with industry to build capacity and ensure knowledge remains relevant.
  • Projects are many and varied; work includes diverse creations such as developing restaurant chain Las Iguanas’ fajita stack through to creating the next generation handheld medical ultrasound dopplers for use in both vascular and obstetric medical practice.

PDR is a world-leading design consultancy and applied research centre. It has a unique approach, blending leading, high quality research activity alongside award winning, proven and highly experienced consultancy practice. For over two decades this perspective and the culture, knowledge and capabilities built around it have generated world-leading results and outcomes for the companies and organisations PDR work with.

Located within Cardiff Metropolitan University PDR is organised across eight groups, each a leading exponent in its field with an extensive history and back catalogue of projects, innovations and ground-breaking knowledge. Each group is a globally renowned source of expertise and practice in its field. Together, under one roof, the capabilities, knowledge and expertise are unprecedented and maintain PDR at the cutting-edge of knowledge and practice, making PDR a world-leading centre in design and innovation.

In 2015 Cardiff Metropolitan University was awarded the prestigious Queen’s Anniversary Prize for PDR’s use of design and related 3D digital scanning technologies applied to maxillofacial reconstructive surgery following disease or trauma. PDR’s work has led to better, safer, faster, more accurate and less intrusive reconstructive surgical procedures. Direct impacts of the research include improved dignity, comfort and quality of life for thousands of people and significant savings for the UK taxpayer.

PDR works with many blue chip companies, leading universities and research groups and government departments. It also works with innovative start-ups and manufacturing based SMEs, life science companies and public sector bodies.

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